American Fire Product Studios: Where Fire Meets Design
American Fire Products Studios brings fire to life through elegant, educational content. Watch real installations, product walk-throughs, and expert insights—designed to inspire, inform, and elevate your vision. Whether you're building, buying, or just dreaming, it all starts here.
Fueling a Legacy: The Story of American Fire Products
In 2005, at just 25 years old and with no formal business experience, Matt Doll set out to change the fire pit industry. What started as a small garage operation with his wife, Kelly, quickly grew into American Fire Products, a trusted leader in high-performance fire pit components.
Why We Rebranded: The Big Change Explained
Celebrating 20 Years with a Bold New Identity! For two decades, we've been at the forefront of fire innovation. What started as American Fire Glass has grown into something much bigger—so we’re proud to introduce American Fire Products! "Fire glass was where we started, but today, we are so much more than that," said Matt Doll, Founder and CEO of American Fire Products. "Our new name better represents the full range of high-quality fire products we offer. We provide everything from the gas line up to create the ultimate fire pit."
This isn’t your average fire media.
Real lava rock. Real heat. All made in the USA. Built to perform. Designed to last.
Fireplace glow-ups you didn’t know you needed
From outdated to unforgettable. These upgrades take just one weekend
This isn’t just a fire feature. It’s the new focal point.
From poolside chill to snowy mountain calm, this is how you design with flame. Want this vibe? You’re closer than you think.
Designed to draw you in
Comfort. Flame. Atmosphere. Fire features that turn outdoor spaces into something unforgettable
It starts with a spark
And ends with your favorite place to be Turn your outdoor space into something unforgettable
Transform Your Backyard with American Fire Products | Modern Fire Pit Ideas & Outdoor Inspiration
Upgrade your outdoor space with the stunning beauty of fire glass and modern fire pits! In this video, we’ll show you how fire glass can instantly elevate your backyard, patio, or entertainment area — turning an ordinary fire pit into a vibrant, stylish centerpiece.
New Fire Pit Innovations You Need to See | Lite Stone Cobble, Fire Logs, Griddle & Heat Deflector
We brought the fire to HPBExpo 2025 with game-changing fire pit upgrades — built to impress, built to last.
Fire Pits That Inspire | Real Outdoor Setups from American Fire Products
Turn your backyard into a glowing oasis with the power of fire glass and premium fire pit designs. In this visually stunning video, we take you behind the flame — showcasing inspiring outdoor transformations, close-ups of dancing fire features, and modern fire pit setups that bring warmth and wow-factor to any space.
Flame Guard VS Non Flame Guard
We wanted to get a flame guard for the cool windy nights. This product is a nice addition to our table and keeps the flame at at constant level. The item was well packaged easy to put together. It looks great!" - Lisa C.
Fireside Reviews
What a positive experience all around when dealing with American Fire Products. Starting from the ease of ordering from the website to receiving the product. 5 stars! Thank you!" - Cheri S.
Sophisticated Summer
Everything about our experience with American Fire Products was great! Customer service is helpful, order processing and shipping were fast and the product is super high quality." - Jenica P
Fire Glass VS Firewood
They guys were fantastic to deal with. I made changes to my order after the fact. Customer service was also great to deal with. I will be purchasing everything for all future projects through American Fire Products. All employees were very helpful; but Randy specially was 100%. Great guy. And overall great company" - Clif U.
Sleek and Sophisicated
Glass was everything as promised on the web site. It was easy to place in our gas fireplace and looks fantastic when lit. I like the idea that you can change the color any time. Looks so much better than the soot created by the logs." - David U.
Infomercial
This is a great company that delivers a great product! This has exceeded our expectations. Highly recommend this company and their products. Thank you so, so much!!!!" - Burt J
Spokesperson
Fast delivery and looks great! Looking forward to many evenings in front of the fire pit!" - Laura R.
Caveman
We are very happy with the ease of navigating their website! We switched out old fire logs with your beautiful fire glass for our outdoor fireplace as well as our indoor fireplace using your H burners bought through local retailers!" - Sonal P
Expert Reviews
I have used American Fire Products a couple of times. They have great customer service and great technical service if you have questions! I recommend talking to them so that you know what you need. The product is beautiful, and my large firepit looks great with the glass I used! I highly recommend!" - Cynthia R.
Do It Yourself Fire Pit
This is a great company that delivers a great product! This has exceeded our expectations. Highly recommend this company and their products. Thank you so, so much!!!!" - Burt J
Winter Lifestyle
Product was everything I read about & more. Reflective glass glistens in the cool evening air. The reflection itself is warming when you lay your eyes on it!" - William M
Testimonial
The smoothest process to order. These people are friendly and extremely helpful. It’s a family business and this family puts customers first. The burners have a beautiful flame and we look forward to a happy relationship for decades to come." - Min P
Fire Glass Case Study
I did a lot of research before ordering from American Fire Products. I wanted something that would not soot immediately and I definitely wanted something that was safe for fire. This glass fits the bill. It is beautiful. When the fire is lit the glass almost looks liquid. We love it!" - Kimberly R.
Unbreakable Burner Pan
High BTU output that outperforms any big box store firepit or fire table. When paired with fire glass gives the appearance and feel of a real camp fire without the mess. This kit outputs a much larger flame and far more heat than any other burner kit we looked at." - Todd W.
Customize To Fit Your Needs
I have used & referred many people to American Fire Products. The customer service is top notch. I would have never been able to figure out what parts I needed without them. Packaging is always nicely wrapped and arrives very fast. And the selection on Fire pans, Fire glass and install kits is through the roof.” - Brian M.
Customize. Build It Yourself. Enjoy.
We were so happy at how prompt our order was processed and delivered. The fire glass is just beautiful and exactly what I'd hoped for. Very happy customer. I highly recommend American Fire Products!” - Paula V.
Beautiful. Durable. Smoke Free.
Easy website to navigate. Product was delivered quickly and looked stunning in person!” - Steve A.
Spend More Time Outside
After doing my research I knew I wanted a product from this company. Not only are the products amazing, the customer service is exceptional!” – Lynn
Create Your Dream Fire Pit Today
Went to the store as I'm local, GREAT service with a smile. They are good people and have a GREAT product! Thanks again!” - Bruce G.
Upgrade Your Space
We were so happy at how prompt our order was processed and delivered. The fire glass is just beautiful and exactly what I'd hoped for. Very happy customer and highly recommend American Fire Products!" - Paula V
Your Fire Pit For Your Space
Everything about our experience with American Fire Products was great! Customer service is helpful, order processing and shipping were fast and the product is super high quality.” - Jenica P.
New Ways To Upgrade Your Backyard
We bought a fire pit and decided to use fire glass instead of the included lava rocks. To say the fire glass looks better is a huge understatement. We are extremely pleased” - Nathan W.
Before VS After
This American Fire Products took my design to a new level. It looks modern, yet timeless. I would highly recommend this product to anyone.” - Blanca A.
H-Burner Timelapse
American Fire Products adds an incredible luxury touch to your fire pit. I totally recommend it." - Ana M.